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Behavioral Finance – Bias Deep Dive: Mental Accounting

Behavioral Finance – Bias Deep Dive: Mental Accounting

by Jason Apollo Voss | 22 09 2020 | Behavioral Bias Deep Dive, Blog

Last up in this series of deep dive articles on behavioral finance is mental accounting. Very generically, the bias describes some of the errors in judgment that occur when investors contextualize information. In this way it is similar to some of the other biases I...
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