{"id":2460,"date":"2010-12-15T05:38:56","date_gmt":"2010-12-15T12:38:56","guid":{"rendered":"http:\/\/www.jasonapollovoss.local\/?p=2460"},"modified":"2018-08-17T08:45:21","modified_gmt":"2018-08-17T12:45:21","slug":"the-power-of-options","status":"publish","type":"post","link":"https:\/\/jasonapollovoss.com\/web\/2010\/12\/15\/the-power-of-options\/","title":{"rendered":"The power of options"},"content":{"rendered":"<p><span style=\"font-size: 16px;\">Monday Forrester Research reported that for the first time, on average, citizens of the U.S. spend more time on the Internet than they do watching television.\u00a0 Interestingly, the amount of time spent watching television has not declined much.\u00a0 Instead, folks have reduced the amount of time spent reading printed newspapers and magazines.<\/span><\/p>\n<p><span style=\"font-size: 16px;\">It would be tempting to talk about what everyone else is talking about with regard to this data.\u00a0 Namely, that the Internet is HUGE.\u00a0 But that is a waste of your time and my time.\u00a0 We all know that we are all on the Internet &#8211; here you are, after all!\u00a0 No, my preference is to talk about <span style=\"text-decoration: underline;\">why<\/span> the Internet is supplanting other media; even eventually television.\u00a0 The reason is: options.<\/span><\/p>\n<p><span style=\"font-size: 16px;\">We all use the Internet because <strong>options are valuable<\/strong>.\u00a0 Lately there has been a backlash against the myriad and bewildering amount of choices that consumerist cultures provide folks.\u00a0 This backlash, while an appropriate check on consumerism, will never convince anyone that their lives are better with less freedom to make choices.\u00a0 Options are good.\u00a0 We all prefer to have more than a few choices.\u00a0 Simply put, the secret of the success of the\u00a0Internet is that it provides more choices than all other media forms and all other shopping forms.<\/span><\/p>\n<p><span style=\"font-size: 16px;\">There is a kernel within this point that is important to us as investors.\u00a0\u00a0Investments that provide more options to folks tend to succeed more often.\u00a0 You might say, &#8220;Duh!&#8221;\u00a0 However, I would encourage you to use the &#8220;is this investment\u00a0creating more options for folks?&#8221; as a primary filter when evaluating\u00a0investment choices.\u00a0 Whether those investments are in a business; or accepting a new job; or choosing to stay in, or enter into a new, relationship; relocating to another city; and so on.\u00a0 When there are more options present there is higher value&#8230;period.<\/span><\/p>\n<p><span style=\"font-size: 16px;\">Jason<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Monday Forrester Research reported that for the first time, on average, citizens of the U.S. spend more time on the Internet than they do watching television.\u00a0 Interestingly, the amount of time spent watching television has not declined much.\u00a0 Instead, folks have reduced the amount of time spent reading printed newspapers and magazines. It would be [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-2460","post","type-post","status-publish","format-standard","hentry","category-the-blog"],"_links":{"self":[{"href":"https:\/\/jasonapollovoss.com\/web\/wp-json\/wp\/v2\/posts\/2460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jasonapollovoss.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jasonapollovoss.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jasonapollovoss.com\/web\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/jasonapollovoss.com\/web\/wp-json\/wp\/v2\/comments?post=2460"}],"version-history":[{"count":0,"href":"https:\/\/jasonapollovoss.com\/web\/wp-json\/wp\/v2\/posts\/2460\/revisions"}],"wp:attachment":[{"href":"https:\/\/jasonapollovoss.com\/web\/wp-json\/wp\/v2\/media?parent=2460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jasonapollovoss.com\/web\/wp-json\/wp\/v2\/categories?post=2460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jasonapollovoss.com\/web\/wp-json\/wp\/v2\/tags?post=2460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}