{"id":354,"date":"2010-02-17T11:10:00","date_gmt":"2010-02-17T16:10:00","guid":{"rendered":"http:\/\/www.intuitiveinvestor.com\/web\/?p=354"},"modified":"2018-08-21T09:11:14","modified_gmt":"2018-08-21T13:11:14","slug":"more-madison-avenue-manipulation","status":"publish","type":"post","link":"https:\/\/jasonapollovoss.com\/web\/2010\/02\/17\/more-madison-avenue-manipulation\/","title":{"rendered":"More Madison Avenue manipulation"},"content":{"rendered":"<p><span style=\"font-size: 16px;\">Watching the Winter Olympics the other night I saw yet another manipulative advertisement, this time from Chevrolet.\u00a0 Specifically for the Chevy Equinox model.\u00a0 The ad boldly states as one of the reasons to buy the car that it gets 600 miles per tank.\u00a0 I am certain that the intended implication is that the car is fuel efficient.\u00a0 Yet the relevant measure of fuel efficiency is not miles per tank because tank sizes are not uniform.\u00a0 The relevant measure is fuel cost per mile.\u00a0 If you increase the size of the fuel tank you have not increased the fuel efficiency.<\/span><\/p>\n<p><span style=\"font-size: 16px;\">Jason<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Watching the Winter Olympics the other night I saw yet another manipulative advertisement, this time from Chevrolet.\u00a0 Specifically for the Chevy Equinox model.\u00a0 The ad boldly states as one of the reasons to buy the car that it gets 600 miles per tank.\u00a0 I am certain that the intended implication is that the car is [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-354","post","type-post","status-publish","format-standard","hentry","category-the-blog"],"_links":{"self":[{"href":"https:\/\/jasonapollovoss.com\/web\/wp-json\/wp\/v2\/posts\/354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jasonapollovoss.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jasonapollovoss.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jasonapollovoss.com\/web\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/jasonapollovoss.com\/web\/wp-json\/wp\/v2\/comments?post=354"}],"version-history":[{"count":0,"href":"https:\/\/jasonapollovoss.com\/web\/wp-json\/wp\/v2\/posts\/354\/revisions"}],"wp:attachment":[{"href":"https:\/\/jasonapollovoss.com\/web\/wp-json\/wp\/v2\/media?parent=354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jasonapollovoss.com\/web\/wp-json\/wp\/v2\/categories?post=354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jasonapollovoss.com\/web\/wp-json\/wp\/v2\/tags?post=354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}