{"id":5532,"date":"2014-06-24T11:23:45","date_gmt":"2014-06-24T15:23:45","guid":{"rendered":"http:\/\/www.jasonapollovoss.local\/?p=5532"},"modified":"2018-09-21T02:03:52","modified_gmt":"2018-09-21T06:03:52","slug":"the-intuitive-investor-defining-intuition","status":"publish","type":"post","link":"https:\/\/jasonapollovoss.com\/web\/2014\/06\/24\/the-intuitive-investor-defining-intuition\/","title":{"rendered":"The Intuitive Investor: Defining Intuition"},"content":{"rendered":"<p><span style=\"font-size: 16px;\">In order to properly set the stage for\u00a0<a title=\"The Intuitive Investor: Why Intuition Is Important\" href=\"http:\/\/blogs.cfainstitute.org\/investor\/2014\/06\/24\/the-intuitive-investor\/\">additional discussion about the topic<\/a>, it is important to first define intuition. Once we have a common understanding of what is meant by intuition, the benefits of cultivating intuition will become more obvious.<\/span><\/p>\n<p><span style=\"font-size: 16px;\">I think\u00a0<a title=\"Daniel Kahneman: Psychology for Behavioral Finance\" href=\"http:\/\/blogs.cfainstitute.org\/investor\/2012\/05\/14\/daniel-kahneman-psychology-for-behavioral-finance\/\">Daniel Kahneman<\/a>\u00a0sets intuition up as a straw man for his behavioral economics theories. In his well-received book\u00a0<a title=\"Thinking, Fast and Slow\" href=\"http:\/\/us.macmillan.com\/thinkingfastandslow\/DanielKahneman\"><i>Thinking, Fast and Slow<\/i><\/a>, of which I am a fan, he associates intuition with \u201cSystem 1\u201d thinking, which, he says, is \u201cfast thinking,\u201d characterized by snap assessments of situations, subconscious thinking, and thoughts processed in the brain\u2019s amygdala. Kahneman holds up \u201cSystem 2\u201d thinking as the opposite. It is \u201cslow thinking,\u201d characterized by deep analysis and processed in the prefrontal cortex.<\/span><\/p>\n<p><span style=\"font-size: 16px;\">I submit, however, that he associates the wrong word with System 1 thinking.\u00a0<i>It should not be intuition but instinct that is Kahneman\u2019s descriptor for System 1 thinking<\/i>. Kahneman himself seems to suggest this in his book, in which he says:<\/span><\/p>\n<p><span style=\"font-size: 16px;\">\u201cThe capabilities of System 1 include innate skills that we share with other animals. We are born prepared to perceive the world around us, recognize objects, orient attention, avoid losses, and fear spiders.\u201d<\/span><\/p>\n<p><span style=\"font-size: 16px;\">In fact, no less an authority on the meaning of words than the\u00a0<a title=\"The Oxford English Dictionary (OED)\" href=\"http:\/\/www.oed.com\/view\/Entry\/97085?rskey=N0Lcjr&amp;result=1#eid\"><em>Oxford English Dictionary<\/em>\u00a0(OED)<\/a>defines\u00a0<em>instinct<\/em>\u00a0as follows:<\/span><\/p>\n<ol>\n<li><span style=\"font-size: 16px;\">Instigation; impulse; prompting.\u00a0<em>Obs<\/em>.<\/span><\/li>\n<li><span style=\"font-size: 16px;\">Innate impulse; natural or spontaneous tendency or inclination. Formerly applicable to the natural tendencies of inanimate things. In modern use associated with sense.<\/span><\/li>\n<li><span style=\"font-size: 16px;\"><strong>(a)<\/strong>\u00a0<em>spec<\/em>. An innate propensity in organized beings (esp. in the lower animals), varying with the species, and manifesting itself in acts which appear to be rational, but are performed without conscious design or intentional adaptation of means to ends. Also, the faculty supposed to be involved in this operation (formerly often regarded as a kind of intuitive knowledge).\u00a0<strong>(b)<\/strong>\u00a0Any faculty acting like animal instinct; intuition; unconscious dexterity or skill.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-size: 16px;\">First, note the near match between Kahneman\u2019s definition of the word\u00a0<em>intuition<\/em>\u00a0with the OED\u2019s definition of the word\u00a0<em>instinct<\/em>. Note further that the OED relegates Kahneman\u2019s interchangeable use of instinct and intuition to its final definition (i.e., 3b) and that immediately preceding this definition, the dictionary explicitly states that instinct was \u201cformerly often regarded as a kind of intuitive knowledge.\u201d<\/span><\/p>\n<p><span style=\"font-size: 16px;\">Kahneman himself sets the stage for the importance of getting words right in his discussion of the word \u201cknow\u201d in his book, wherein he states on page 201:<\/span><\/p>\n<p><span style=\"font-size: 16px;\">\u201cI have heard too many people who \u2018knew well before it happened that the 2008 financial crisis was inevitable.\u2019 . . . This is a misuse of an important concept.\u201d<\/span><\/p>\n<p><span style=\"font-size: 16px;\">He then continues, stating that the words\u00a0<em>intuition<\/em>\u00a0and\u00a0<em>premonition,<\/em>\u00a0ironically enough, also are words that are misused (see page 202). In particular, Kahneman says that most people reserve both words \u201cfor past thoughts that turned out to be true . . . [but that] to think clearly about the future, we need to clean up the language that we use in labeling the beliefs we had in the past.\u201d<\/span><\/p>\n<p><span style=\"font-size: 16px;\">Here is the\u00a0<a title=\"The Oxford English Dictionary (OED)\" href=\"http:\/\/www.oed.com\/view\/Entry\/98794?redirectedFrom=intuition#eid\"><em>Oxford English Dictionary<\/em><\/a>\u00a0definition of\u00a0<em>intuition<\/em>:<\/span><\/p>\n<ol>\n<li><span style=\"font-size: 16px;\">The action of looking upon or into; contemplation; inspection; a sight or view. (= Latin\u00a0<em>intuitus<\/em>.)\u00a0<em>Obs.<\/em><\/span><\/li>\n<li><span style=\"font-size: 16px;\">The action of mentally looking at; contemplation, consideration; perception, recognition; mental view.<\/span><\/li>\n<li><span style=\"font-size: 16px;\">The action of mentally looking to or regarding as motive of action; ulterior view; regard, respect, reference.\u00a0<strong><em>With intuition to (of)<\/em><\/strong>, with reference to;\u00a0<strong><em>in intuition to<\/em><\/strong>, in respect to, in view of, in consideration of.\u00a0<em>Obs<\/em>.<\/span><\/li>\n<li><span style=\"font-size: 16px;\"><em>Scholastic Philos<\/em>. The spiritual perception or immediate knowledge, ascribed to angelic and spiritual beings, with whom vision and knowledge are identical.<\/span><\/li>\n<li><span style=\"font-size: 16px;\"><strong>(a)<\/strong>\u00a0<em>Mod. Philos.<\/em>\u00a0The immediate apprehension of an object by the mind without the intervention of any reasoning process; a particular act of such apprehension.\u00a0<strong>(b)<\/strong>Immediate apprehension by the intellect alone; a particular act of such apprehension. (c) Immediate apprehension by sense; a particular act of such apprehension.<\/span><\/li>\n<li><span style=\"font-size: 16px;\">In a more general sense: Direct or immediate insight; an instance of this.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-size: 16px;\">Note the OED\u2019s emphasis on such words as contemplation, inspection, consideration, perception, recognition, action, etc. Each of these words would, by Kahneman\u2019s own definitions, make intuition more of a System 2 phenomenon. Additionally, the fifth definition is particularly noteworthy, with its emphasis on such phrases as \u201cwithout the intervention of any reasoning process.\u201d This would mean that intuition requires things like contemplation and inspection, but that it results in apprehension without any reasoning process. This means that intuition in its actual meaning is likely a mental process not covered by either System 1 or System 2 thinking.<\/span><\/p>\n<p><span style=\"font-size: 16px;\">It is interesting to note that in previous editions of the OED (e.g.,\u00a0<em>The Compact Oxford English Dictionary New Edition<\/em>, 1992), intuition was also described as<\/span><\/p>\n<p><span style=\"font-size: 16px;\">\u201cdirect perception of truth, fact, etc., independent of any reasoning process; immediate apprehension. . . . pure, untaught, noninferential knowledge.\u201d<\/span><\/p>\n<p><span style=\"font-size: 16px;\">So, intuition is definitively not a gut-level, instinctual response but is instead a flash of insight and brilliance brought on by a conscious act of contemplation or inspection.<\/span><\/p>\n<p><span style=\"font-size: 16px;\">But it is not just dictionaries that view intuition differently than Kahneman does. In a 2013 presentation as the keynote speaker at Battle of the Quants NYC, Emanuel Derman, author of the books\u00a0<a title=\"My Life as a Quant: Reflections on Physics and Finance\" href=\"http:\/\/www.emanuelderman.com\/books\/my-life-as-a-quant\"><em>My Life as a Quant: Reflections on Physics and Finance<\/em><\/a>\u00a0and\u00a0<em><a title=\"Models. Behaving. Badly.: Why Confusing Illusion with Reality Can Lead to Disaster, on Wall Street and in Life\" href=\"http:\/\/www.emanuelderman.com\/books\/models-behaving-badly\">Models. Behaving. Badly: Why Confusing Illusion with Reality Can Lead to Disaster, on Wall Street and in Life<\/a><\/em>andwhom many consider the grandfather of quantitative finance, pointed out that the foundations of science itself are the result of intuitive processes.<\/span><\/p>\n<p><span style=\"font-size: 16px;\">In his speech, Derman specifically pointed to Johannes Kepler, Sir Isaac Newton, Andr\u00e9-Marie Amp\u00e8re, James Clerk Maxwell, Albert Einstein, and Paul Adrien Maurice Dirac as scientists who experienced immediate apprehension and flashes of noninferential knowledge that advanced science in meaningful ways. These flashes of brilliance stand in stark contrast to Daniel Kahneman\u2019s System 1\u00a0<em>and<\/em>\u00a0System 2 thinking<em>.<\/em>\u00a0Also note the venue in which Derman chose to make his points about intuition \u2014 a quantitative finance professional conference. To drive the point home to the financial community, Derman made similar arguments in\u00a0<a title=\"Knowing the World: Intuition, Theories, Models, and Data\" href=\"http:\/\/blogs.cfainstitute.org\/investor\/2013\/12\/09\/knowing-the-world-intuition-theories-models-and-data\/\">the November\/December 2013\u00a0<em>Financial Analysts Journal<\/em><\/a>.<\/span><\/p>\n<p><span style=\"font-size: 16px;\">In my book\u00a0<em><a title=\"The Intuitive Investor: A Radical Guide for Manifesting Wealth\" href=\"http:\/\/www.amazon.com\/The-Intuitive-Investor-radical-manifesting\/dp\/1590792068\/ref=sr_1_1?ie=UTF8&amp;qid=1394827103&amp;sr=8-1&amp;keywords=the+intuitive+investor\">The Intuitive Investor<\/a><\/em>, I describe intuition as \u201ctuning into the cosmic radio station.\u201d Using similar language, Derman says of intuition, \u201cThe observer becomes so close to the object (or person) observed that he begins to experience their existence from both outside and inside them. Intuition is a merging of the observer with the observed.\u201d This is nearly identical in meaning to my use of the words \u201ctuning in\u201d for my definition of intuition. The operative word is \u201ctuning\u201d or, if you prefer,\u201charmonization\u201d with the thing you are trying to apprehend. In both cases,\u00a0<em>intuition requires both process and deliberation<\/em>, despite the ultimate \u201ceureka moment.\u201d<\/span><\/p>\n<p><span style=\"font-size: 16px;\">There are many consequences to the misuse of the word intuition, namely:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 16px;\">Such misuse confuses readers of Kahneman\u2019s works as to what mental function he is describing. This confusion makes it difficult to follow his arguments because it is natural to map his descriptions to one\u2019s own experiences. This confusion is also detrimental to Kahneman\u2019s own work that is scientifically derived. At question is not his science but his nomenclature.<\/span><\/li>\n<li><span style=\"font-size: 16px;\">It destroys the sanctity of an important word. Intuition is one of only a few words that mean immediate apprehension and noninferential knowledge. So, misuse of the word intuition to mean instinct takes a powerful word out of our collective vocabulary, strips it of its meaning, and leaves people who have flashes of brilliance wanting for a word to use to describe their experience.<\/span><\/li>\n<li><span style=\"font-size: 16px;\">Once words are stripped of their meaning, it becomes difficult to describe their concepts, making them more difficult to conceptualize and nearly impossible to communicate about. In turn, this can lead to a minimization of or, in the worst case, disappearance of scientific inquiry altogether, because experiences lacking a description defy categorization and hence future exploration, experimentation, and quantification.<\/span><\/li>\n<li><span style=\"font-size: 16px;\">It denies the experience that nearly everyone has had of the sudden, truthful insight. If intuition is a bad thing, except in fight or flight situations, as Kahneman suggests, then people who have brilliant insights may rationalize away their actual \u201cEureka!\u201d or \u201cAha!\u201d moments as incorrect thinking. This is especially true given the gravity of Kahneman\u2019s credentials.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 16px;\">To summarize: Words and their meanings are important. So, I ask that, going forward, intuition be divorced from Kahneman\u2019s meaning of System 1 thinking. I also suggest that the word instinct replace intuition in his definition. In future columns in my series on intuitive investing, I will use the definition of intuition as set out in the OED and as supported by the experiences of scientists themselves through the centuries.<\/span><\/p>\n<p><span style=\"font-size: 16px;\">But why is any of this important to investment management? One of the conditions of intuitive insight is an unbiased, unattached mind \u2014 one free from preferences, prejudices, and the emotional constraints associated with the amygdala. It turns out that the ability to apprehend, comprehend, and resonate with the truth of the world as closely as possible is exactly the discounting process that every analyst is charged with fulfilling.<\/span><\/p>\n<p><span style=\"font-size: 16px;\">My assumption is that there is an objective reality greater than any one person\u2019s ability to apprehend but that intuition, as a process and result of the mind, is the most powerful way to apprehend, comprehend, and resonate with the truth of the world. Science\u2019s greatest discoveries, in fact, are the result of intuition. But without an understanding of the definition of intuition \u2014 or worse, confusion about its definition \u2014 analysts may leave a powerful analytical weapon on the alpha battlefield.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 16px;\"><em>Originally published on CFA Institute\u2019s \u00a0<a href=\"https:\/\/blogs.cfainstitute.org\/investor\/\">Enterprising Investor<\/a>.<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In order to properly set the stage for\u00a0additional discussion about the topic, it is important to first define intuition. Once we have a common understanding of what is meant by intuition, the benefits of cultivating intuition will become more obvious. I think\u00a0Daniel Kahneman\u00a0sets intuition up as a straw man for his behavioral economics theories. In [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5533,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[12,3,16],"tags":[239],"class_list":["post-5532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-of-the-blog","category-the-blog","category-intuitive-assessments","tag-the-intuitive-investor"],"_links":{"self":[{"href":"https:\/\/jasonapollovoss.com\/web\/wp-json\/wp\/v2\/posts\/5532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jasonapollovoss.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jasonapollovoss.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jasonapollovoss.com\/web\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/jasonapollovoss.com\/web\/wp-json\/wp\/v2\/comments?post=5532"}],"version-history":[{"count":0,"href":"https:\/\/jasonapollovoss.com\/web\/wp-json\/wp\/v2\/posts\/5532\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jasonapollovoss.com\/web\/wp-json\/wp\/v2\/media\/5533"}],"wp:attachment":[{"href":"https:\/\/jasonapollovoss.com\/web\/wp-json\/wp\/v2\/media?parent=5532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jasonapollovoss.com\/web\/wp-json\/wp\/v2\/categories?post=5532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jasonapollovoss.com\/web\/wp-json\/wp\/v2\/tags?post=5532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}